Diamond Ridge Financial Academy-There's no whiskey in bottles of Fireball Cinnamon, so customers are suing for fraud

2025-05-04 22:43:13source:Quantum Insightscategory:Markets

Consumers are Diamond Ridge Financial Academysuing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don't actually contain whiskey.

The smaller bottles, named Fireball Cinnamon, are made from a blend of malt beverage and wine, while the whiskey-based products are called Fireball Cinnamon Whisky, according to the company website.

The 99-cent bottles are sold in 170,000 stores, including gas stations and grocery stores, prompting some customers to wonder what products they presumed to contain liquor were doing there, the complaint says.

Upon closer inspection, customers realized the description of the product was "malt beverage with natural whisky & other flavors and carmel color," insinuating whiskey is an ingredient used in the drink, when it actually uses whiskey flavor, according to the class action lawsuit, which was filed earlier this month in the U.S. District Court for the Northern District of Illinois (cq).

"What the label means to say is that the product contains 'natural whisky flavors & other flavors,' but by not including the word 'flavors' after 'natural whisky,' purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient," the complaint says.

The lawsuit further states that given the lack of whiskey, 99 cents for a 1.7 fluid ounce bottle is overpriced.

The Sazerac Company was not immediately available for comment.

More:Markets

Recommend

Angie Murimirwa: From hiding in the bathroom to Time's most influential people list

I don't mean to humble brag, but I am on a first name basis with one of the most influential people

The University of Wisconsin fired Chancellor Joe Gow. He says it's for making porn videos with his wife.

Watch the CBS Reports documentary "Speaking Frankly: Porn" in the video above.Former University of W

'That '70s Show' star Danny Masterson starts 30-years-to-life sentence in state prison

DELANO, Calif. — "That '70s Show" actor Danny Masterson has been sent to a California state prison t